Our Story
2021
The Wise Group Planner is a web- and text-based planning assistant that allows groups to coordinate events and travel. Text Wise Assistant to organize your bucket list with your favorite links, articles, and content. Add your ideas to a plan, coordinate, and schedule with your group.
Wise Atlanta is your Atlanta planner friend helping locals get out and experience new sides of the city. We work with local businesses and tastemakers to prepare unique, curated plans texted to you once a week, like secret hikes, bar hops, and amazing restaurants.
2020
In early 2020, the COVID-19 pandemic shocked the world. Everything changed suddenly and dramatically. While our ability to see others quickly dwindled, our desire to connect only grew.
The team at Wise Assistant understood that the new normal would benefit from new tech to safely meet the rising need for connection in a time of unprecedented isolation. The team spent the year talking to users and learning. They saw an incredible opportunity to take the planning burden off people already struggling to survive and adapt.
“Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that makes you smile.” —Mark Twain
2019
This story started when our Founder and CEO, Michael Diego, embarked on a yearlong work abroad deployment. The adventure took countless hours of planning yet he still found he was missing experiences he’d either not known about, or not had the time to organize. Michael’s work-life balance was strained and he decided to build an assistant to delegate his personal planning tasks, so he could focus on enjoying his life.
Michael would meet Ryan Brandt, Founder and CTO, at the Boston Build Hackathon and the two would join forces to bring Wise Assistant to life. Together, they endeavored to build an assistant that would proactively automate manual planning tasks so they could focus on enjoying the experience. They would officially form a company in August 2019 under their original brand WitWay, which stood for “Where in the World Are you?”. They would change the name in 2020 to better suit the service.
Wise Assistant would make group planning and finding new experiences a breeze. The story resonated and the small team quickly grew into a dedicated movement.
What is a plan?
A “plan” is a series of activities or experiences that lead toward a specific goal. Planning is a ubiquitous problem and it requires many apps and services to maneuver.
Wise Assistant is your integrated, end-to-end planning assistant, delivered to you through text. Turns your dreams into plans and get out to experience the world.
The Future
Brighter days are just around the corner. Seriously!
Wise Assistant is a productivity service that helps people get out and experience the world. We partner with the local community members and businesses to help groups enjoy more meaningful experiences - together (again).
Our mission is to make planning easy. Too many memories never happen because it was a hassle to coordinate busy schedules, figure out what to do, and a dozen other weird things. We want to eliminate the things that matter least so that you can live the life that matters the most.
