This story started when our Founder and CEO, Michael Diego, embarked on a yearlong work abroad deployment. The adventure took countless hours of planning yet he still found he was missing experiences he'd either not known about, or not had the bandwith to organize. Michael’s work-life balance was severely strained and he decided to build an assistant to delegate his personal planning tasks, so he could focus on living his life.
Michael would meet Ryan Brandt, Founder and CTO, at the Boston Build Hackathon in May 2019 and the two would join forces to bring Wise Assistant to life. Together, they endeavored to build an assistant that would proactively automate manual planning tasks so they could focus on enjoying the experience. Wise Assistant would make group planning, scheduling, and finding new experiences a breeze. The story resonated and the small team quickly grew into a dedicated movement.